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三菱重工空调
MITSUBISHI HEAVY INDUSTRIES AIR-CONDITIONERS
SOCIAL RETAINER

面对三菱重工空调B2B的现有属性,梳理全新的运营策略,从推送内容到功能菜单,全方位拉近与消费者的距离。推送形式以精美长图/条漫为主,带来更多样化、有趣的形式和体验,成为品牌对消费者近距离展示的重要窗口。

Under brand’s B2B background, we proposed new operation strategy for 2020 yearly marketing. From content category to menu functions setting, we narrowed the distance for brand with consumers in 360 degree communications.

With creative illustration post, we bring consumer more diversified and interesting reading experiences, which made social post an important contacting window to show consumers more information.

三菱